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Meet the Two Black Men Running Things (Creative Theory Agency)

December 4, 2019

 

"Imbalance occurs when the few speak for the many, and we all suffer for it.

At Creative Theory, we restore the balance by amplifying voices, and telling necessary stories that overturn common narratives. In short, we are boardroom advocates— a voice for the overlooked, from concept to completion. We help brands understand who they are, so they can add to the conversation, not the noise." - http://creativetheory.agency/who-we-are/

 

Formed in 2015 by Gary and Tamon, Creative Theory Agency aims to restore the balance by amplifying voices and telling necessary stories that overturn common narratives. In short, we are boardroom advocates— a voice for the overlooked, from concept to completion. We help brands understand who they are, so they can add to the conversation, not the noise.

 

 

Tamon George - Co-Founder & Director - Content Strategy

 

  • Navigating the intersections of art, academia, and enterprise, Tamon flexes his creativity by leveraging research, intersectionality, and proven marketing philosophies. These are the trademarks of Tamon’s creative practice. For Creative Theory, this means simply that in a shifting corporate landscape, Tamon is a scholar in targeting diverse perspectives.

  • Tamon completed his MBA in 2015, but as an addendum to an already robust skillset, he completed certifications in digital strategy at Harvard University and Dartmouth.

  • As a practitioner Tamon has dedicated his professional career to cultural storytelling, leading branded content campaigns at pivotal cultural moments for global brands.

 

 

Gary Williams - Co-Founder & Director

 

Over the course of the last decade, the award-winning photographer has adjusted his focus to capture the unique moments that bring value to communities and prioritize perspective over commerce. Whether behind the lens or a podium, in a boardroom or a dark room, his work earns the right to tell diverse stories, turning a business into a brand. In other words, most brands and companies are reactors; with Gary’s eye they become creators. With a client list that includes Nike, BMW, Timex, and more, the corporate world is taking notice: says Williams, “Culture has many different meanings, but it hinges on authentic experiences within different ethnic groups. We know culture drives, shapes, and informs our world and without it, we’d all live very bland lives void of unique experiences.”In a new media world replete with identity politics, Gary is the renegade who ditches the politics and focuses on identity. He doesn’t take on projects without asking Who is this story about, Who is this story for, and Why are we telling it? Authenticity is his portfolio’s pedigree.While the creative powerhouse calls Creative Theory his home and family, his greatest work occurs at home with his family, where he proudly embraces his role as a husband and father.

 

 

Through their continued efforts in building and teaching and enhancing others, they created the amazing event below;

 

FOREGROUND Summit

 

Built by Creative Theory Agency, FOREGROUND is a creative summit designed for a diverse group of entrepreneurs and next-generation inclusive thought leaders. FOREGROUND facilitates a deeper understanding of how unique multicultural value propositions and ideas fit into the broader marketing and storytelling landscape.


FOREGROUND was founded on the belief that today’s marketing, creative, and social landscape is primed for young leaders to emerge with scaleable concepts, campaigns, and communities.


In our second year of FOREGROUND as we continue to shape inclusive and equitable partnerships while providing access and opportunity to all attendees. This summit has been crafted to go beyond inspiration, giving all attendees tangible takeaways to immediately implement into their work.

 

FOREGROUND Facts

  • 2018 Attendees - 80+

  • 2019 Attendee Expectation - 125

  • 2019 In partnership with Google

  • Average age of Attendees - 25 - 35

  • Attendee Locations - Washington, DC, Virginia, Maryland, Dallas, Atlanta, and New York City

  • 2019 Date - Dec. 3rd + Dec. 4th

  • Location - Union Market - 416 Morse Street Northeast, Washington, DC 20002

  • One Sentence -  A two-day, curated summit for creative entrepreneurs who are ready to take their ideas to the global marketplace.

FOLLOW THE BRANDS HERE: 

https://www.instagram.com/creativetheoryagency/

 

https://www.instagram.com/foregroundsummit/

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

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