BRAND SPOTLIGHT: Tajara, PR

I am Tajara, PR aka TAJ (like the Taj Mahal)... I am a marketing and sales specialist. My background lies in the beauty world... namely, cosmetics. I was that sales Manager women loved at Nordstrom and Lord and Taylor. I switched over to entertainment and music very recently to use my gifts, skills and connections.

MP: When did you begin in the field of PR?

Exactly one year ago, this month

MP: What inspired you to pursue Public Relations?

I decided to fill the void I saw in the DMV area. I do more artist and brand development that prepares one for PR work but very recently have been able to execute PR services for the top entrepreneurs, artists, and entertainers in my network who are ready for big moves.

MP: What elements do you look for when it comes to creating a brand for someone?

An amazing product/company. a small dedicated team ready to work. marketability, small accomplishments and goals being hit.

MP: What is your view on the current state of branding, PR, and marketing?

You can't keep up with today and tomorrow/'s business with old school trends and past approaches. Stay hip and know that anything is possible.

MP: How important is it to know how to write in the field of PR?

Writing, editing, proofreading, clev