PR (Public Relations) SPOTLIGHT: KL PR Group
About KLPR Group
Though we maintain a presence in New York, Los Angeles, Atlanta and London, KLPR Group is still a boutique agency, which means we deliver very personalized attention to all our clients. It’s a diverse roster, but they share common ground: a strong, strategic positioning in the marketplace and a willingness to employ creative tactics to communicate it to targeted audiences.
As media has evolved, so have marketing and public relations. The digital space has transformed promotion, and expanded the ways we connect and consume. At the same time, traditional media has become even more influential.
KLPR Group’s relationships—carefully nurtured over a decade of collaborations—are among our biggest assets, and we use our high-level access intelligently to raise the profiles of our clients’ brands around the globe.
KLPR Group gets you the right kind of attention, where it matters most. By understanding a brand’s strengths and maximizing them through smart strategic alliances, editorial coverage and high-visibility events, we achieve a meaningful and lasting impact. We like to immerse ourselves in your brand to develop and execute comprehensive marketing programs, but we can also focus on a single event or a one-time campaign. To all these endeavors we bring the same holistic approach, with a goal of building images, garnering important press, raising profiles and, ultimately, driving sales.
KLPR Group was founded 10 years ago by publicist and brand architect Kathy Liautaud who built her resume working with Wyclef Jean, Fabolous, Lil Bibby, Rich Dollaz, Jerry Wonda, Olivia, Malcolm Miles, BET, MTV, Angela and Vanessa Simmons and working as a freelance consultant with AKOO, Parish Nation and Triple Fat Goose. A seasoned and accomplished branding guru and publicist. Ms. Liautaud started her firm when she saw there was a void in the public relations, marketing and branding realm that catered to the urban market. KLPR Group offers a more personalized, innovative and cohesive brand solution. Ms. Liautaud won a Black Celebration award for business and has spoken as a panelist at New York University, Pace, and Montclair.
KLPR Group are experts in executing strategic and compelling marketing, publicity and branding campaigns that are distinctive, powerful, and caters to their clients needs.
KLPR Group specializes in brand management, lifestyle marketing, media/celebrity events, public relations, product placement, fashion styling, image consultant, promotions, special events and brand development. Management skill set includes strategic partnership development, client relationship building, product launches, product seeding, market analysis, promotional opportunity evaluation, strategic planning, procuring sponsors, and program budgeting. Extensive contacts among celebrities and media/press with in-depth experience in creating and managing celebrity/media events for new product brand identification and public recognition.