BRAND SPOTLIGHT: Erin Blaine
- Media Prince
- Aug 8
- 4 min read
Erin Blaine is a native Washingtonian and proud product of the culture she represents. A former Division I athlete turned sports and entertainment professional, Erin currently serves as the Fan Experience Manager for the Washington Mystics and Capital City Go-Go. She blends her passion for basketball, creativity, and authentic fan engagement to create unforgettable experiences rooted in community, culture, and connection. With a background that spans event production, brand strategy, and community building, Erin is intentional about amplifying diverse voices, curating innovative activations, and making sure every fan, from first-timers to die-hards, feels seen.
"Erin Blaine sat down with The Media Prince to discuss her career journey, share her views and insights on the industry, reveal what’s next for her, and drop key tips and gems for success in the game."
TMP: How would you sum up Erin Blaine in three words?
EB: Creative. Passionate. Relentless.
TMP: How did you get your start in the industry?
EB: It started with my love for basketball. I played Division I hoops, but I’ve always been just as passionate about what happens off the court, the culture, the energy, the fan experience. I interned in sports, worked my way through different roles, and eventually found my lane curating experiences that merge sports, entertainment, and community.
TMP: Explain to us what a day in the life is like for you?
EB: No two days are ever the same, especially in this industry. Some days I'm in meetings planning major theme nights or building fan activations; other days I’m walking the arena, making sure every detail is set for game day, giveaways, entertainment, partner activations, all of it. And in between, I’m strategizing how to keep our fans connected to the culture of DC in everything we do.
TMP: How is the world of sports and how do you merge entertainment into it?
EB: Sports is entertainment. Beyond the wins and losses, it’s about energy, culture, and community. I make sure our games feel bigger than basketball, whether it’s bringing in live performances, curating themed nights that highlight the city, or making our arena feel like a space where people see themselves reflected. Especially here in DC, we have so much pride, history, and creativity to tap into, so I lean into that to make every game an experience, not just an event.
TMP: What is the biggest misconception about your industry?
EB: That it’s all fun and games, literally. People see the excitement on game day but don’t always realize the level of strategy, planning, and long hours that go into making those moments seamless. Fan experience is intentional; every detail matters, from how people are greeted to how activations connect with our community.
TMP: What has been the most rewarding thing thus far on your journey?
EB: Seeing fans light up and being able to use my platform to amplify my community and make that connection with global brands, whether it’s a young girl meeting her favorite player, or a whole crowd vibing to a halftime show we brought in. I also love when we’re able to amplify causes that matter, like our HBCU Night or Sustainability Game. Those moments remind me that sports can be a platform for joy and impact.
TMP: What are you learning about yourself as you progress?
EB: That I’m capable of creating spaces where culture, sports, and community intersect, and that representation in those spaces matters. I’ve also learned that growth comes from being uncomfortable, so I lean into the challenge, even when it’s tough.
TMP: What advice would you give the younger boy or girl who is watching and wants to do what you do?
EB: Own your perspective. The sports world needs people who think differently, who understand culture, and who care about community. Be curious, be relentless, and don’t be afraid to start small, every role teaches you something.
TMP: What inspires you?
EB: The city. DC raised me, the people, the pride, the hustle. I’m inspired by our community, by women breaking barriers in sports, and by the opportunity to create spaces where people feel seen and celebrated.
TMP: What else can we expect from your brand next?
EB: Right now, I’m locked in on continuing to elevate the fan experience with the Mystics, finding new ways to merge culture, community, and entertainment, especially for people who don’t always see themselves represented in these spaces.
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